For over a decade, I have worked in multiple sectors - be it Retail, Telecom, Mobile Tech etc. I started to take a good hard look at my own unsustainable shopping. After learning how much of our clothes go to waste, I became interested in building a business that would actually encourage people to change their consumption habits and extend the life of their clothes. Many clothes are thrown away simply because we’re tired of them. Or because they’ve lost their shape, color or the appearance they once had. In many cases this is caused by being washed too often or the wrong way, or without the right tools and knowledge.So in 2023 I started Clofend.We plan to create an amazing, loyal community dedicated to cleaning, protecting, and repairing clothes the way our grandparents did - extending the life of the clothes we love, so we throw less away. Quite excited for what’s to come